01.

Website Copy

Your website is usually the first impression a customer has of your business — and most small business websites read like a robot wrote them. Stock phrases. Vague claims. Three-item lists where every item sounds the same.

I rewrite the words on your site so they sound like a real human business owner. Specific. Trustworthy. Built to lead a visitor toward picking up the phone, booking a service, or filling out the form.

What's included

  • A short intake questionnaire to understand your business, voice, and goals
  • Page-by-page copy in a clean Google Doc you can copy into your site
  • Notes explaining each major choice so you understand the writing
  • Two rounds of revisions, no extra charge
  • Final delivery typically within 7-14 days of project start

Common page packages

  • Homepage only — the most important page on most sites
  • Homepage + Services — the two pages that drive the most decisions
  • Full site (4 pages) — Home, About, Services, Contact
  • Custom multi-page — landing pages, FAQ, location pages
Investment
$200 / page
Full 4-page website set: $500. Add-on pages $125 each. 50% deposit to start, balance on delivery.
02.

Policies & Agreements

Every small business needs a few basic legal documents — a privacy policy, terms of use, customer waivers, service agreements. Most owners either skip them entirely (risky) or paste together free templates that don't actually protect them.

I write clean, plain-English templates that cover the basics professionally — without sounding like a courtroom transcript. Structured for clarity, with blanks and dates ready to fill in.

Documents I write

  • Privacy policies (required if you collect any customer info)
  • Terms of use / website terms
  • Customer liability waivers
  • Service agreements between business and customer
  • Independent contractor agreements
  • Hiring offer letters and employee acknowledgments

Important note

I'm a writer, not an attorney. Documents are written as professional templates and starting points. For high-stakes legal matters, I always recommend a quick review with a licensed attorney in your state.

Investment
From $150
Single document $150. Full package (privacy + terms + 1 waiver): $300. Custom agreements quoted individually.
03.

Social Media Captions

Most small business owners know they should post more on Instagram and Facebook. Most don't have time to write captions every week. The result: dead pages, missed customers, and a feed that hasn't been touched in months.

I write a full month's worth of captions in a single batch — different content types, written for your voice, ready for you to schedule or post. You stop staring at a blank caption box.

What you get

  • 15 or 30 captions delivered in one document
  • A healthy mix of content types: behind-the-scenes, promotions, customer stories, engagement questions, and education
  • 3-5 relevant hashtags per caption
  • Calls-to-action where appropriate
  • Written for your platform (Instagram, Facebook, or both)

Best for

  • Local businesses with a Facebook or Instagram page
  • Service businesses that want to look active and credible
  • Owners who hate writing captions but know they should post
Investment
$150 — $250
15-caption batch: $150. 30-caption batch: $250. Monthly retainer pricing available after first batch.
04.

Email Writing

Email is the highest-ROI marketing channel almost every small business is sitting on — and almost none of them use. The customers are right there. They've already given you their email. You just need to send them something worth opening.

I write the emails that turn a list into revenue: welcome sequences for new customers, monthly newsletters that don't feel like spam, follow-ups that actually get responses, and cold outreach templates you can reuse forever.

What I write

  • Welcome email sequences (3-5 emails for new customers/leads)
  • Monthly newsletters that customers actually want to read
  • Follow-up emails for quotes, leads, and past customers
  • Cold outreach templates for finding new customers
  • Event, sale, and announcement emails
  • Win-back emails for customers who've gone quiet

Common projects

  • 3-email welcome sequence — what every new lead should hear from you
  • Single newsletter — one polished, ready-to-send email
  • Cold outreach template — your reusable opening message
Investment
From $75
Single email or newsletter: $75. Welcome sequence (3 emails): $200. Custom email projects quoted individually.
05.

Listings & Profiles

The descriptions on your Google Business Profile, Yelp page, Facebook page, and Nextdoor listing are some of the most-read text about your business — and yet most are an afterthought, written quickly years ago and never touched again.

I write polished business descriptions sized for each platform. Every word counts here, because each platform has different character limits and slightly different best practices for what works.

What's included

  • Google Business Profile description (up to 750 characters, optimized for local search)
  • Yelp About section (medium length, review-friendly tone)
  • Facebook About sections (short and long versions)
  • Nextdoor business listing
  • Optional add-ons: directory descriptions for industry-specific sites

Why it matters

A polished Google Business Profile alone can shift you from "another option" to "obvious choice" when a local customer is comparing three businesses on their phone. The text is small. The impact isn't.

Investment
$125
Full listing package: GBP + Yelp + Facebook descriptions in one delivery. Add Nextdoor or industry directories: +$50 each.

How a project actually runs.

No mystery. No surprises. From the first email to the final delivery, you'll always know exactly where things stand.

— Step 01
Discovery
You fill out the project form. I send back a clear scope, timeline, and price within four hours during the day.
— Step 02
Kickoff
A short contract gets signed and a 50% deposit kicks off the work. You complete a quick intake questionnaire about your business.
— Step 03
Draft & Refine
First draft delivered in a Google Doc, usually within a week. Two rounds of revisions are included to get it just right.
— Step 04
Deliver
Final version, balance invoice paid, work is yours free and clear. Most projects wrap inside 7-14 days.

See a service that fits?

Tell me about your business and what you're looking for. I'll come back with a clear scope and a price — no pressure, no upsell.